The Best Ways To Utilize The Law Of Marketing

What Is The Law Of Marketing?

Marketing is based on science not on a creativity, because marketing starts before creating your brand or product ,you should understand the customers needs in better way ,you should give them services in right way and right time.   

The Fundamentals Of Marketing

For example you put energy and money more on you doing one plane ,but without knowing the law of physics how to fly a plane a waste of time ,similarly in marketing if you don't know the law of marketing then your results will not come at the end of the day.

 Here Are Some Fundamentals Of Marketing Given Below.

law of leader 

For example -

When you going in a car you saw a cow with normal color black and white, but unaccepted you saw a purpled color cow how you feel you open the car door and come down and you see continuously  surprising ,similarly in marketing also same do something different if you do something new product, new sales.

if I asked you which is the first person to step on moon you say Neil Armstrong but all you have remembered  the only first name ,but if i asked second name who is the second person  to step on moon we all don't know ,so you should be leader to your brand and product.

Law Of Category 

For example-

First women to go space is Kalpana Chawla but the category is Indian, she also famous similarly IBM

is the first preparing computer  company, but the dell is the first company to sell computers hence it become 900$ millions company so new category leader should be there

Law Of Mind 

If you not first in marketing means your brand ?

For example:

Google if you want to search anything in internet first name will come to mind google

If you are hungry then you want to order food something which you like, but the first name will comes to your mind is will of course Zomato

So you should read customers mind and what customers needs are there 

Law Of  Focus 

If I say one word or tagline i'am lovein'it means in your mind comes Macdonell's hey don't go taste now, so what i'am saying is in people mind you have to find lines ,word ,emotions

So what I am trying tell you in peoples mind you should be first and you should do unique taglines and slogans to attract the peoples mind.

Marketing is about sending the right message to the right person, at the right time for example take my YouTube channel one video took me or one vide hit very much in the form of views and comparing to other videos why because peoples are searching that content what i put on my YouTube channel, so peoples when they search any thing the marketer should give service at the right time and the right way the marketer should understand what is the peoples needs that is very important.

Digital Marketing vs Traditional Marketing

 Traditional Marketing

Traditional marketing encompasses the marketing methods that can be used without internet.

Traditional market includes

1.Radio, television, newspapers

2.telephones

3.postcards

PROS

If you want to target 50+ ages they spend more time on television and newspapers so you can reach your brand through advertising on television & newspapers 

CONS

Printing banner is so much expensive compare to digital marketing there is no guarantee and there is no results who see your banner at the end of day, but if we advertise through digital at least we have record that they are interested.

Digital Marketing

Digital marketing is when we do branding ,selling, through internet and digital devices so its called digital marketing.

Digital Marketing Includes

1.Website Content

2.E-mail Campaigns

3.Content Marketing

4.Social Media Post

5.SEO 

PROS

When some one clicks your website you have information immediately you have one picture target audience who are your audience better way

CATT Marketing Funnel

C stands for Content

A stands for Attract

T stands for Trust 

T stands for Transition

Attract

For examples now upcoming electric scoters and bikes are coming to market but the customers wont trust you  so how to target and how to grab the customers to take electric vehicle so what we do means when they come to showroom we should provide a demo ride after driving automatically in the customer mind pros and cons will come that demo driving customer will attract to take a vehicle.

Trust

If we build a website when the customer search in google about electric bikes or cars so this is called trust building ,in customers mind he think it is not fraud ,they give services ,that all customer think.

Content

First we have to find good domain what customer necessary and sell it through digital platforms, if it necessary to take any product  then there is no efforts to advertise just automatically it will sell.so first we have to create domain name, creating website ,creating a good content is very important.

Transition

Once the trust comes automatically customer will convert to take your product because we will search website and peoples opinion about electric vehicle before he buy and he comes to show room free ride he take and loyalty level is already increased in customer mind after that he is your loyalty customer.

Integrated Digital Marketing Frame Work

Integrated digital marketing does mean using all digital channels .

for example:- you can boost your FB post ,to grab and customers will go to landing pages, something to give attention to your brand

Content

Content is good means customer will give attention to your brands, as well you know content is backbone of digital marketing

Social Media

If you have 1000 subscribers in social media like FB, if you share one post based on your followers, if your CTR is increased then the following also increased because of your good content but its free to increase your brand

Search Engines

IF you write a good blog, article as per users what peoples need a like good content, if people click a your blog or article automatically in 1 sec if they go back from your blog or article then your content is not good ,people will prefer to go another blog with more and effective information. If you do backlinks more then the automatically your blog or article will rank up in google.

Paid Ads

If you want subscribers on your YouTube channel or brand name you run a Facebook page with brand name then drive the traffic to go land pages to your YouTube channel, after that people will see videos what you uploaded and all this  is the another method to drive traffic and build your brand 

Personal Branding

There are some few steps to do personal branding here they are,

Focus On One Channel

For example what is your favorite what is your strength that is already within you that you should take the action for example you are interested on bikes some fitness some cooking that all should do with an action when you took action automatically it will give results so focus on what you interested .and that content ,video what you have interested put in social media what you saying through digital platforms like youtube, linkedin, tiktok, twitter, facebook

Document your journey

How you do good how blog you prepare tell them to people how you do content , what is your plan future in blogging ,if help your customers definitely they will remember you .and your personal brand also grow so people are more interested on your journey how you faced problems ,and how you overcome on that problems share and solve the problems tell them to your customers.

Research Topic

What  are people or customers is facing problem on that you should prepare and take action and solve the customers problem is marketer job.and what people need and necessary you should provide at the right time,right way.if you see in qora what people asking questions you should to read that depend on that you should make a good content

conclusion

In this blog i covered all topic related on the law of marketing,only don't read this article you should apply and take the action ,it will definitely build your brand,or sell the product ,if anything i missed please tell me in comments section